They thought people were watching Hulu on computer. Because they're apparently complete and total morons who don't understand the different between computers and TVs is...nothing.
I'm going to explain this carefully to the TV companies:
I literally have not watched an ad on TV in three years, cause my 'TV' is hooked to a computer that runs utorrent downloading an rss feed, and a program called gbpvr. This is a 'computer' that serves the purpose of a DVD player. It's not some tiny screen, it's hooked to my actual main TV, and only to that. It has a remote control on it...
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